Dulux Trade has upgraded its Diamond Matt paint to meet the demand for a more sustainable solution. This advanced product now offers both durability and sustainability, making it a superior option for professionals in the housing sector. Here, Pete Howard, Sustainability & CSR lead at AkzoNobel, delves into the key attributes that makes the revamped Dulux Trade Diamond Matt an indispensable asset for residential spaces.
Sustained durability for high-traffic areas
Within homes, surfaces experience regular wear and tear, demanding frequent cleaning and maintenance. The upgraded Dulux Trade Diamond Matt has retained its robustness, making it an ideal choice for these environments. Compliant with BS EN ISO 11998 Class 1 and BS 7719 Class C, it can endure an impressive 10,000 scrubs – equivalent to five hours of uninterrupted scrubbing. This resilience ensures that stains can be effortlessly removed without compromising the paint’s film or flawless finish.
Enhanced durability also means Dulux Trade Diamond Matt can help to extend maintenance cycles and drive down the environmental impact of a building over its life. This also means minimal disruption for residents.
The new Dulux Trade Diamond Matt offers improved opacity and the innovative binder technology ensures that this water-based paint delivers quick drying times, helping professionals work quickly and efficiently.
A sustainable choice
Sustainability is an imperative thread woven into the very fabric of design, construction and operation – fostering eco-conscious practices that minimise environmental impact. Dulux Trade Diamond Matt aligns with this ethos as it is now 99.9% volatile organic compound (VOC) free. This significantly reduces its impact on indoor air quality and the overall carbon footprint of a project compared to the previous formulation. The paint also adheres to BREEAM and LEED environmental standards.
Tested and Approved
On top of rigours lab testing, we ensure that paints undergo a thorough review process with professional decorators to ensure that they live up to expectations and genuinely deliver on the benefits promised. Following laboratory testing under controlled conditions, we then have three further stages to test the products:
- Assessments by a member of the internal Dulux panel of professional decorators – which is a blind test
- Assessments by a panel of external professional decorators – which is also a blind test
- Field trials that put the product to the test under external conditions
Thanks to this process, the new Dulux Trade Diamond Matt has received the ‘Tested & Approved by Professional Decorators’ seal of approval.
For more information on the Tested & Approved process visit: www.duluxtrade.co.uk/testedandapproved and for more about Dulux Trade Diamond Matt, visit: www.duluxtrade.co.uk/diamondmatt.