Beauflor has released its first cushion vinyl floor made from 100% bio-circular attributed PVC, reducing the CO2 emissions of production by 40% compared to its conventional vinyl flooring for residential applications.
Unlike traditional PVC flooring made from fossil fuels, Beauflor’s Twilight uses an alternative PVC that harnesses used cooking oil and tall oil, a by-product of the wood pulp industry. By eliminating virgin fossil fuel derived materials, the global warming potential (GWP) of Twilight is 40% lower than Beauflor’s conventional vinyl flooring for residential use*.
The introduction of Twilight is a step towards Beauflor’s goal to reduce the impact of its products and to reach zero environmental footprint. It’s part of a framework of actions set-out in the manufacturer’s Route to 2030 as it strides towards its goal by sourcing raw materials, sustainable production practices, ensuring sustainable usage and creating end-of-life solutions.
Chris Roberts, national sales manager, says:
“Twilight is an extraordinary product and represents a significant milestone in the cushion vinyl market. By replacing oil-based PVC with a PVC that uses natural materials which are repurposed from waste and industry by-product, we’ve significantly reduced the product’s environmental impact. What’s more, we’ve achieved this without changing the comfort and practicality that makes cushion vinyl such a popular choice. Twilight is a better cushion vinyl option for consumers wanting to make a purchase that considers the environment.”
Twilight is available in 10 striking designs that elevate home interior with contemporary designs that reference unique natural materials and forms. The range uses Beauflor’s digital print technology to achieve a hyper realistic design. Highlights include the herringbone onyx of Shade, and Scatter, a fusion of on-trend geometric patterns and end grain wood.
And it’s not just the lower environmental impact and design of Twilight that’s impressive, as the floor is packed with features that make it a great option for homeowners wanting a practical and resilient floor. With Beauflor’s Comfort Backing, Twilight has excellent sound absorption and underfoot feel. It’s slip-resistant so perfect for bathrooms and kitchens and just like conventional cushion vinyl it has a 100% water-resistant top layer. When it comes to hygiene, Twilight scores well with a Pro Tech antibacterial coating that inhibits the growth of mould and mildew.
Made in Belgium, Twilight is available in two- and four-metre widths and has a 10-year residential wear warranty.
For more information, visit www.beauflor.com